How NATO Straps Help Luxury Watches Hold Value


The NATO strap’s unique watch band style is non-damaging to watches making them the best choice for watch collectors or investors of luxury brand watches. NATO straps offer a functional blend of durability and style, preserving the value of watch investments without compromising on personal style. 

With a plethora of colors and material options, NATO straps have become a reliable watch band replacement in the watch investment community. Here’s how their non-damaging nature makes them good for luxury watch investors. 

NATO Straps vs The Traditional Watch Strapping Process 

  • The traditional method of changing watch straps, whether it is a leather watch strap or a metal bracelet, often presents a daunting process: The strap is held in place by spring bars, small pieces of hardware that secure the strap to the watch case. To change the strap, these spring bars must be removed, a process that can risk scratching or damaging the watch case and lugs, especially for those with expensive timepieces. The unit prices of these luxury watches make any potential damage a significant concern.
  • NATO straps often made of nylon, or rubber, piece of material, offer an innovative solution for holding the value of luxury watches: Unlike traditional watch straps, a NATO strap is a one-piece strap that threads through both watch lugs. This design eliminates the need to remove spring bars, thereby reducing the risk of damage. The strap's buckle and keepers, key components of the NATO design, ensure a secure fit. Any excess strap, or 'bit of strap tail', can be tucked back into the keepers, creating a double loop that adds an extra layer of security. 

Read more: How to Clean Watch Bands: From Leather Watch Bands to NATO Straps 

A NATO Strap’s Non-Damaging Nature Preserves the Value of Luxury Watch Brands 

  • The NATO strap's non-damaging feature is a boon for collectors of luxury watches: Luxury brands like Rolex, Patek Philippe, and Audemars Piguet create formal timepieces that are not just instruments of time but works of art. These watches often come with a high sale price, reflecting the craftsmanship and quality of materials used. The ability to change straps without risking damage aligns with the desire to keep these luxury items in pristine condition. 
  • NATO straps offer a way to customize your watch without compromising its integrity: The design of the NATO strap, with its buckle and keepers, allows for easy adjustment and secure fastening. This means that even if you have a bit of strap tail, it can be easily tucked away, maintaining the sleek look of your timepiece.  

Whether you're replacing a leather watch strap or a metal bracelet, a NATO strap provides a non-damaging alternative watch band replacement which preserves the value of your watch. This combination of practicality and style makes NATO straps an attractive option for watch enthusiasts and collectors alike. 

The Best of NATO Straps: Technical Superiority 

NATO straps outshine traditional leather or metal bracelets when it comes to technical aspects in several ways: 

  • Firstly, a NATO strap's construction is inherently secure: Even if one spring bar fails, the second one keeps the watch attached to the wrist. This is a significant advantage over traditional straps, which rely on both spring bars functioning correctly.
  • Secondly, NATO straps are designed for easy adjustment to fit any wrist size: Providing a level of comfort and fit that can be difficult to achieve with rigid metal straps or non-adjustable leather straps.
  • Additionally, NATO straps are non-damaging to the watch case: As they don't require removal of the spring bars for installation or change. This contrasts with traditional straps, where frequent changing can wear down the spring bars and the holes in the watch lugs.
  • Finally, for those with metal allergies: NATO straps made from synthetic materials offer a hypoallergenic alternative, eliminating the risk of skin irritation that can occur with metal straps. In these ways, the technical advantages of NATO straps make them a superior choice for both practicality and comfort.

Read more: 10 Celebrities Who Wear a NATO Strap 

NATO Strap: The Popular Hassle-Free Experience 

NATO straps are a popular watch band choice because of their ease of use. This hassle-free experience encourages watch collectors to experiment with different affordable strap options, from dozens of colors and experimental materials, making them a convenient choice for everyday wear and a smart investment for watch collectors. 

NATO straps offer a versatile look that can adapt to both normal wear and formal wear. Whether you're diving into fresh water with a luxury dive watch or attending a black-tie event with a classic dress watch, there's a NATO strap that fits the bill.

    NATO Straps Protect the Value of Your Watch Investments 

    NATO straps are more than just a fashionable accessory; they are a strategic choice for any watch collector or investor. Their unique design, which eliminates the need for spring bar removal, offers a non-damaging solution to watch strap replacement, preserving the integrity and value of luxury timepieces.

    Whether you're a seasoned collector or new to investing in luxury brand watches, these watch straps offer a way to customize your timepieces without risking damage. We encourage you to explore NATO straps as a viable option for your watches.

    For more information:

    View Band and Bezel's extensive collection of Canadian watch straps and watch strap replacements. All orders include fast free shipping, 1 year warranty, and your watch strap handmade with genuine quality materials.